Salina is preparing to launch a refreshed community marketing brand and a new website as part of an effort to update how the city promotes itself to residents, businesses, and visitors. The rebranding initiative is expected to begin rolling out in January 2026, with the new website targeted for spring 2026, according to updates presented to the Salina Community Economic Development Organization board on Dec. 18.
The rebranding effort stems from the Community Marketing Initiative, a collaborative project involving city economic development staff, local stakeholders, and marketing professionals. The project is intended to create a unified visual identity and messaging strategy that reflects the community’s assets, priorities, and future goals as Salina competes for talent, investment, events, and tourism.
Updated branding guidelines are scheduled to be released in early 2026. Those guidelines will provide direction on the use of new logos, colors, fonts, and messaging across city publications, digital platforms, and partner communications.
The new website — designed to serve as a central hub for community information, economic development resources, and marketing content — is expected to launch in the spring. Details on specific features and functionality have not yet been released, but officials say the site will aim to make key information easier to find and more visually consistent with the updated brand.
Rebranding efforts typically begin with market research, stakeholder interviews, and analysis of existing materials to identify what aspects of a community’s identity resonate most strongly with target audiences. Once research is complete, designers develop visual elements and messaging frameworks that capture key themes and values. Final guidelines help ensure that future communications remain consistent and recognizable.
Officials did not provide a detailed timeline for every phase of the project, but board materials indicate that community input played a role in shaping early concepts. Public-facing components of the initiative, including opportunities for community feedback on branding elements, are expected to be announced as the launch approaches.
The updated marketing materials and website are part of a broader effort to tell Salina’s story more cohesively to residents, regional partners, and potential investors. City leaders have cited the importance of a strong brand in economic development and tourism recruitment, where clarity of message and visual identity can influence perceptions of a place.
Salina311 will continue to track the progress of the community marketing rebrand and provide updates as new details, public events, or launch dates are announced.