Salina, KS – Get ready, Salina! A brand-new toy store built on fun, family, and connection is about to open its doors. Eric and Yesica Swenson, the owners of Familia Toys, gave Salina311 an exclusive sneak peek before their grand opening this Friday—and if you’ve ever wished for a toy store that focuses on timeless fun and high-quality playthings, this is it!
A Dream Years in the Making
For the Swensons, toys aren’t just things—they’re memories, experiences, and connections. Their love for discovering new toys and games on family trips inspired them to bring something special to Salina.
"We have always loved exploring toy stores wherever we go, searching for that next great game or toy to bring home. For years, we thought, ‘Salina needs a place like this.’ Eventually, we decided—why not us? Let’s make it happen!"
Their vision for Familia Toys is simple: to provide high-quality, timeless toys and gifts that bring joy to families. Whether it’s a classic stuffed animal, a mind-bending puzzle, or a competitive family board game, they want each item in their store to bring a little more sunshine, laughter, and connection into people’s lives.
What Makes Familia Toys Different?
Unlike big-box retailers that chase the latest fleeting trends, Familia Toys is all about timeless treasures. Their carefully curated selection includes:
✅ Soft, cuddly creatures of all shapes and sizes
✅ Dress-up and pretend play props to spark imagination
✅ Building sets, from bricks to logs to planes and trains for budding engineers
✅ Board games and puzzles for all ages and skill levels
✅ A little something for everyone—kids and adults alike!
"We are children-first-focused, but we want to be clear—everyone is welcome here. Play isn’t just for kids!"
Toys That Educate and Entertain
The Swensons believe in lifelong learning, and Familia Toys reflects that. While their first priority is fun, many of their selections encourage creativity, problem-solving, and social skills.
"Even toys that seem purely for fun teach cooperation, imagination, and self-expression. We love that about play—it’s always teaching something, even when you don’t realize it."
Why Salina? Because It’s Home.
For Eric and Yesica, Salina was the only place they could imagine starting Familia Toys.
"We both grew up here—Yesica in Salina, and Eric just a few miles south on the family farm. We met at K-State Salina and made lifelong friends here. If we were going to start something special, it had to be here, where all our memories are."
The community’s response has been overwhelmingly positive. People are already messaging them on Facebook, stopping them on the street, and sharing their excitement.
"Salina is ready for a toy store again, and we’re ready to bring it to them!"
Grand Opening Details
📍 Familia Toys – 143 S. Santa Fe, Suite 100, Salina, KS
📅 Grand Opening: Friday
⏰ 10 AM – 7 PM
🎉 A store designed for fun, connection, and play awaits—come check it out!
